Breaking Myths - Perennial Wool

There is no fibre more integral to the tailoring industry than wool. As one of the oldest materials known to mankind, the inherent natural properties of wool have long been used to craft garments to the body, and through technical innovation and manufacturing developments, it remains a go-to no matter the season or style.

Don't be fooled to think that, come summer, you should ditch wool suits in favour of linen or cotton. Wool is still the best fibre choice for suits even when the mercury begins to rise, helping keep you cool and dry in the summer heat.

Merino wool is grown to be worn all year round, and its fibres are more than three times finer than the average human hair, making it one of the softest fibres to touch.

What’s more is that today’s tailors have broken the mould of conservatism when it comes to style.

Whether perfectly put-together for spring racing or black tie events, undone and worn with sneakers for more casual occasions or simply worn to make a stellar first impression, an all-rounder wool suit is fit for every occasion.

Why wool suits?

Merino wool has long been the staple luxury fibre for suiting, unrivalled by any fibre for its look and feel. Here are 3 reasons why a wool suit is best:

Wool fibres are naturally breathable. They can absorb large quantities of moisture vapour and allow it to evaporate, making wool garments feel less clingy and more comfortable than garments made from other fibres.

In contrast to synthetics, wool is an active fibre that reacts to changes in the body’s temperature, keeping the wearer comfortable. Accordingly, wool garments are one of the most breathable of all the common apparel types.

Wool’s natural resistance to odour is another key reason why wool wins for activewear.

Effective moisture and temperature management

Wool helps to protect the body against changes in temperature and moisture levels during exercise. Exercise causes the body’s metabolic rate and temperature to increase, and the body responds by initiating cooling mechanisms to maintain its core temperature. As physical exertion can take place in a range of environmental conditions – from skiing in the Arctic to running in a desert – the type of clothing worn has a major impact on the performance and health of the body.